Company intelligence
17 Sport
Sport. Business. Purpose.
About 17 Sport
As a global purpose-led sports marketing, advisory, and investment firm, we help clients activate their purpose through sport to deepen fan connection and unlock greater relevance, loyalty, and commercial value.
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Signals from 17 Sport
13 published signals
Research & Knowledge
17 Sport published a new report by James Rigby and New Season titled Make It Feel Real on the SPX Purpose League platform examining what fans truly expect from sustainability in sport.
Reported by 17 Sport
Presence & Recognition
17 Sport Group CEO and Co-founder Fabien Paget explained in Forbes that every Grand Slam has a distinct identity, including the US Open.
Reported by 17 Sport
Partnerships
17 Sport secured partnerships with Butagaz Eco-énergie and MGEN for LFFP
Reported by Neill Duffy
People
17 Sport Account Manager Nathalie Petzold reflected on her own experience of playing football and her work with programmes focused on gender equity and inclusion in sport.
Reported by 17 Sport
Presence & Recognition
17 Sport announced three speakers joining the SPX Purpose League Summit at the Gtech Community Stadium in London on 15–16 October.
Reported by 17 Sport
Presence & Recognition
17 Sport is hosting an upcoming webinar titled After the Final Whistle: Will Your Sponsorship Still Stand? on Thursday, September 17, 2026, featuring Marijn Vredendaal-Luchtman and Mike Geddes.
Reported by 17 Sport
Presence & Recognition
17 Sport reported that a new UN declaration recognising sport as a driver of sustainable urban development has been adopted.
Reported by 17 Sport
Presence & Recognition
17 Sport reported that 122.5 million Americans now interested in women’s sports across the US.
Reported by 17 Sport
Presence & Recognition
17 Sport noted that Boston is putting funding directly into youth-led climate action.
Reported by 17 Sport
Presence & Recognition
17 Sport noted that Arizona is emerging as a new hub for women’s sport.
Reported by 17 Sport
Presence & Recognition
17 Sport highlighted that New York is using sport and technology to create new opportunities for young people.
Reported by 17 Sport
Presence & Recognition
17 Sport is hosting the Purpose League Summit in London in mid October to discuss the business case for purpose.
Reported by Neill Duffy
Presence & Recognition
17 Sport announced that The Gtech Community Stadium, home of Brentford FC, will host The SPX Purpose League Summit on 15–16 October.
Reported by 17 Sport