Company intelligence
23XI Racing
A NASCAR Cup Series racing team.
About 23XI Racing
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. In 2024, Tyler Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE, Riley Herbst in the No. 35 Toyota Camry XSE and Corey Heim as the team’s development driver. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C. that opened in January of 2024.
Verified activity
Signals from 23XI Racing
3 published signals
Presence & Recognition
23XI Racing announced that Fleetio's extension includes additional races with Corey Heim starting in 2027 following their debut with the No. 67 team at the Coke 600.
Reported by 23XI Racing
Partnerships
23XI Racing extended its relationship with Fleetio through a multi-year partnership renewal.
Reported by 23XI Racing
Sales & Marketing
23XI Racing launched a first ever NASCAR Chase campaign.
Reported by Mitch Poll