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500 Festival
Enriching lives. Impacting our community. Celebrating the Indianapolis 500.
About 500 Festival
No other singular sporting event in the world has a legacy like the Indianapolis 500. No other event has shaped and defined a city and state and their people like the Indianapolis 500. The 500 Festival, a not-for-profit volunteer organization, was created in 1957 to organize civic events celebrating the Indianapolis 500. 60+ years later, the 500 Festival is one of the largest and most respected festivals in the nation, adding to the quality of life for Indiana’s citizens and their guests. Each year, the 500 Festival brings more than half a million people to the heart of Indiana to celebrate the magical month of May. Whether they are participants in one of the nation's largest half marathons, fourth-grade students in the Education Program, families enjoying the state's largest festival for kids, or spectators at one of the nation's largest parades, there’s nothing quite like Indy’s electricity leading up to the Indianapolis 500. Key 500 Festival events include: the OneAmerica 500 Festival Mini-Marathon; the 500 Festival mini-mini; JPMorgan Chase 500 Festival Kid's Day & Rookie Run; the 500 Festival Breakfast at the Brickyard, presented by Midwestern Engineers, Inc. (held at the Indianapolis Motor Speedway); the 500 Festival Memorial Service, presented by Rolls-Royce; the IPL 500 Festival Parade and the KeyBank 500 Festival Snakepit Ball.
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Signals from 500 Festival
13 published signals
People
500 Festival celebrated 5 years with Senior Vice President of Marketing and Communications Lindsay.
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Partnerships
500 Festival received a matching $25,000 from Lucas Oil to raise funds for the KidsFit and Education Programs.
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Capital & Finance
500 Festival teamed up with New Shoe Day to raise $60,000 in just 48 hours for local students in the KidsFit and Education Programs.
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Presence & Recognition
500 Festival announced First Financial Bank as the official presenting partner of the Corporate Member Program at Newfields a Place for Nature & The Arts on Tuesday night.
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Research & Knowledge
500 Festival published the 2026 Annual Report detailing the numbers behind participation in events and activities.
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Presence & Recognition
500 Festival welcomed Mark Miles, President & CEO of Penske Entertainment Corp., to the Corporate Member Event at Newfields a Place for Nature & The Arts.
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Presence & Recognition
500 Festival previewed the fourth annual SWING event happening September 25 at Victory Field.
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Presence & Recognition
500 Festival sat down with Chief of Staff and Strategy Sarah Myer at Indiana Sports Corp to discuss her career journey, industry insights, and work-life balance.
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Presence & Recognition
500 Festival had the privilege of hearing from Director of the Butler Institute for Sports & Entertainment Bob Schultz to share his top ten professional growth tips.
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People
500 Festival is hiring full-time, paid interns for the 2027 500 Festival Internship Program across Event Operations, Graphic Design, Marketing & Communications, Registration & Event Services, and Strategic Partnerships.
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Presence & Recognition
500 Festival hosted the Corporate Member Event at Newfields a Place for Nature and The Arts, featuring presenting partner First Financial Bank and President Mark Miles of Penske Entertainment Corp.
Reported by 500 Festival
Presence & Recognition
500 Festival shared insights on the future of INDYCAR with Mark Miles and conversations about the 500 Festival's investment in developing community leaders.
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Products & Services
500 Festival launched the 500 Festival KidsFit Program, a free, customizable fitness program for grades K–6 designed to align with Indiana Department of Education standards.
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