55/Redefined

About 55/Redefined

55/Redefined is redefining work for the 100-year life. Its solutions are powered by a unique dataset, leading technology and supportive consultancy. The company enables organizations to reduce risk while increasing engagement and productivity, by helping leaders turn longevity into a business advantage, not a cost. Because if you don’t have an age strategy, you don’t have a growth strategy. 55/Redefined is trusted by over 300 corporates worldwide, including Amazon, A&O Shearman, AXA, Barclays, Canada Life, dentsu, Diageo and Tesco. The company operates across 31 US states and over 10 countries. In 2024, it acquired the assets of WMPeople and Working Mums and in 2026, it acquired the Age Friendly Institute.