A New Common Sense Consulting Group

About A New Common Sense Consulting Group

We’re a think-and-do tank guiding businesses to a culture of success by solving problems based on key behavioral insights. We create strategies to solve complex challenges in organizations, integrating data and gamification that drives true change. At the same time, we translate vision into tangible experiences and achievements with immediate innovative results, through prototypes, pilots, and cycles of continuous improvement. Fun & Joy are not a pastime, they're genetic human necessities. Gamification brings play, pleasure, and learning to the brain, and we use it to turn resistance into motivation and transform dry metrics into meaningful experiences that fuel innovation, align teams, and deepen bonds with clients and consumers. Every organization faces challenges that may come from the outside (clients, sales channels, competitors) or from within (people, culture, processes). Identifying them is the first step. Solving them requires strategy, human-centered design, and measurable execution. Our brands and proprietary developments generate real value for organizations. THE SERIOUS LAB and DATA SAVERS are the result of years of research, creativity, and applied technology to solve the most critical challenges with clients and employees. According to Data Analytics, between 40% and 60% of digital marketing spend vanishes without return. We created THE SERIOUS LAB to deliver high-value, memorable experiences that reinvent how brands connect with customers. We are LATAM’s first gamification agency with an integrated focus on data, engagement, and lasting results. Only 21% of employees are truly engaged, according to Gallup. At DATA SAVERS, we drive the evolution of Human Resources toward a Human Capital vision: your employees take care of your customers. We offer AI-and gamification-based solutions to diagnose turnover, improve workplace climate, increase productivity, and reimagine consumer interaction at points of purchase.