Abbas Marketing

About Abbas Marketing

Frameworks that used to deliver are running their course. Procurement is changing. And the phone isn't ringing with referrals the way it used to. Abbas Marketing is a strategic marketing consultancy for architecture, engineering and construction firms. Founded by Ayo Abbas in 2020, we advise Managing Directors, Partners and Marketing Directors and Heads of who want marketing to drive commercial results. Winning better work. Entering new markets. Repositioning for growth. Strategy that outlines where you want to get to and with whom, and the steps to get you there. Since 2020 we've worked with five of the top ten UK engineering consultancies. Clients have doubled turnover, opened new markets and won work on some of the UK's most significant projects. SERVICES ✅ Marketing strategy and repositioning ✅ Marketing audits: what's earning and what to stop paying for ✅ Client perception research ✅ Thought leadership and content strategy ✅ Business development and LinkedIn training ✅ Advisory for leadership teams and boards ✅ Speaking, chairing and facilitation WHAT WE DON'T DO We don't run your CRM, do PR as a main service, or make sales calls on your behalf. WHO WE WORK WITH Architects · Engineers · Contractors · Consultants · Product manufacturers · PropTech and ConTech · Public sector clients ABOUT AYO Ayo has worked in the built environment since 2001, including in-house at Arup, Ramboll and Mace where she led infrastructure and public sector marketing. She is a Non-Executive Director at ReLondon, was named Digital Woman of the Year 2022, and hosts The Built Environment Marketing Show, now past 100 episodes and 25,000 downloads. She understands sector language, procurement cycles and framework dynamics, and what marketing can realistically achieve within them. Get in touch: ayo@abbasmarketing.com