Company intelligence
Accor
About Accor
We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
Verified activity
Signals from Accor
45 published signals
Customers & Market
Accor provides direct access to a global, premium traveller community for owners of MGallery Hotel Collection and Emblems Collection.
Reported by Xavier Grange
Customers & Market
Accor launched a loyalty program called ALL, representing on average 50% of room-night bookings in Europe, with members spending more and staying longer by 10% ADR and 2X longer stays compared to non-members.
Reported by Xavier Grange
Presence & Recognition
Accor is participating in the IHIF Asia International Hospitality Investment Forum Asia in Hong Kong from 16 to 18 September 2026.
Reported by Xavier Grange
Operations & Supply
Accor signed a new hotel project in Panama City, bringing 300 rooms to Bella Vista, scheduled to open in 2028, in partnership with Mercan Group.
Reported by Camil Yazbeck
Presence & Recognition
Accor launched Raise the Bar, its very first bartender competition across Europe, featuring a regional chapter in Warsaw with winners from the Premium, Midscale, and Economy brands.
Reported by Morgane LEJEUNE
Operations & Supply
Accor opened Luura - Cliff in Paros, Greece, featuring 39 suites including 19 with private pools, developed in partnership with Vivium.
Reported by Agnès Roquefort
Products & Services
Accor is bringing its LongevityEveryday philosophy to life through the OhMyGreens activation across restaurants worldwide.
Reported by Morgane LEJEUNE
Presence & Recognition
Accor attended and co-presented a 2-day summit at Fairmont Toronto exploring AI and hotel operational challenges through the PMS.
Reported by Manon Oustric
Presence & Recognition
Accor was named an Executive Judge for the 2027 Webby Awards (IADAS) across all 8 categories.
Reported by Fleur Fetherstone Porter
Presence & Recognition
Accor is hosting Novotel Longevity Week from 7 to 12 September during the 37th week of the year.
Reported by Jean-Yves MINET
Presence & Recognition
Accor is hosting the IMEX event with Stand F805 featuring the GSO Team and hotel representatives from a global portfolio of hotels.
Reported by Jennifer L. Erney, CMP, CMM, DES
Presence & Recognition
Accor is hosting the first-ever Novotel Longevity Week from 7th to 12th September, featuring daily masterclasses, live sessions, and expert insights.
Reported by Nadege Dumont Keryhuel
Presence & Recognition
Accor launched its first-ever European bartending competition called Raise the Bar, featuring 60 competitors across Premium, Midscale, and Economy brands.
Reported by Morgane LEJEUNE
Presence & Recognition
Accor participated in the Novotel Longevity Week event hosted by Publicis Groupe and Julie DUBLANC and Charles-Antoine BADERSPACH.
Reported by Jean-Yves MINET
People
Accor appointed Leire Leoz as Global Chief Franchise Officer for Premium, Midscale & Economy.
Reported by Accor
People
Accor is hiring a future Spa Manager for the Sofitel Tamuda Bay Beach & Spa in the Maroc region.
Reported by Daniel Poulin
Presence & Recognition
Accor employee Thomas Vidal spoke at Figma Config 2026 in San Francisco as part of the Leadership Collective.
Reported by Thomas Vidal
People
Accor opened the GEO, SEO & UX Senior Manager position in Paris for Thibault Duthuit.
Reported by Thibault Duthuit
Customers & Market
Accor is growing four times faster than other leisure segments in the industry development pipeline, attracting owners and investors through its predictable business model supported by high booking volumes through tour operators and F&B cost effectiveness.
Reported by Agnès Roquefort
Sales & Marketing
Accor's luxury collection brands MGallery Hotel Collection and Emblems Collection achieve a web direct contribution of up to 85% across several key primary markets and resort destinations.
Reported by Xavier Grange
People
Accor is hiring a Senior Manager in SEO, GEO, and UX to join the Marine Vieuille team and contribute to shaping the future of digital performance for Sofitel, MGallery Hotel Collection, and Emblems Collection.
Reported by Vincent OUM
Customers & Market
Accor encourages customers to purchase solidarity gifts from Rejoué's boutiques.
Reported by Yassine HACHEM
Operations & Supply
Accor successfully rebranded the ibis Budapest Heroes Square hotel into ibis Styles Budapest Heroes Square, officially welcoming the hotel into the ibis Styles family on 1 September 2026.
Reported by Michael Kuc
Presence & Recognition
Accor recommends visiting Rejoué's website for scaling actions.
Reported by Yassine HACHEM