The Action Plan

About The Action Plan

⭐ Most marketing teams add AI and get faster drafts of the wrong thing. ⭐ The story and strategy should have come before writing any prompt. I train marketing teams to build content that earns attention, serves the customer, and supports the business. AI comes into play after the thinking, not instead of it. Using my Action Plan Framework™ (Story. Strategy. AI.), I help teams: 🟢 Build a shared content strategy before a single word is written 🟢 Use AI intentionally — as an execution tool, not a decision-maker 🟢 Create content systems their team can actually sustain Clients see fewer revision cycles, stronger alignment across sales, product, and marketing, and content that actually converts. With 25+ years writing web content, 15 years in content marketing, and 3 bestselling books, I bring a combination of writer, marketer, and strategist that's genuinely rare. Workshops, private team training, and keynote available. Industries I've supported include: ⚬ Sustainability ⚬ SaaS – Benchmarks and Human Factors ⚬ Product formulation in beauty, food, and plastics ⚬ Cybersecurity ⚬ Automotive ⚬ Engineering ⚬ Pharmaceuticals / Pharma Marketing