Company intelligence
Adelaide
Better Metrics, Better Results.
Advertising Services
New York, US
204 employees
Founded 2020
2 public signals
About Adelaide
Adelaide is the leader in attention-based media quality measurement. Our mission is to bring increased transparency to advertising by supplying the market with a precise, omnichannel metric connected to business outcomes. Proven to predict full-funnel outcomes more accurately than any existing metric, AU helps the world’s largest brands make smarter investment decisions, activate attention data programmatically, and maximize campaign performance.
Verified activity
Signals from Adelaide
2 published signals
Presence & Recognition
Adelaide was named a finalist in the 2026 AdExchanger Awards for Best Use of Data by an Agency for work with Publicis Groupe and Haleon.
Reported by Adelaide
Presence & Recognition
Adelaide CEO Marc Guldimann joined Alan Chapell in a recent episode of The Monopoly Report by Marketecture Media to discuss whether the industry's focus on attribution may be a symptom of a deeper issue regarding media quality.
Reported by Adelaide