Company intelligence
Adlook
Next Generation Brand Growth Platform.
About Adlook
Adlook is redefining how brands grow across the open web and Connected TV. We are an independent, self-driving media buying platform for the open internet – AI-powered and outcomes-focused. Our mission is to empower product-driven brands to grow faster and smarter - cutting through digital noise and turning media into measurable results. Programmatic advertising has failed to deliver on its promise. Targeting data is often inaccurate - with studies showing 82% of users misclassified in third-party segments. Media efficiency remains poor, with less than half of ad spend reaching publishers. And ecosystem complexity forces advertisers into opaque and inefficient supply paths. Adlook fixes these flaws with a fully integrated, outcome-driven approach. Our proprietary Smart Audiences leverage generative AI to double targeting precision compared to legacy segments. Our Deep Learning Bidder ensures 90% more efficient media buying paths, while our built-in Supply Path Optimization delivers seven times better media quality. With partnerships across Adelaide, Lumen, and Scope3, we lead in measuring and optimizing attention, brand lift, and sustainability impact. Founded in 2022, Adlook operates across 10 global offices with 200+ experts, backed by 400+ engineers within a global AdTech cooperating with 7,000+ advertisers in 100+ markets. Trusted by brands from automotive to FMCG, Adlook brings together deep technology and human expertise to prove that in a complex digital world, advertising can be both effective and efficient. It’s how we finally bring programmatic to a place where it can rise to its original promise.
Verified activity
Signals from Adlook
11 published signals
People
Adlook is hiring a Technical Solutions Expert to join the Adops Team to support clients and internal teams with website tracking, tag implementation, campaign measurement, and technical troubleshooting.
Reported by Michał Pisarski
Research & Knowledge
Adlook VP Strategic Partnerships EMEA Gaetano Faleo published an article arguing that treating device type as a planning variable rather than a reporting dimension is key for luxury brands.
Reported by Adlook
Sales & Marketing
Adlook achieved an 8% relative lift in aided consideration against the Brand Lift Study.
Reported by Adlook
Sales & Marketing
Adlook achieved a 0.96% conversion rate against a 0.45% target for Multicentrum Pre Mamma in Italy.
Reported by Adlook
People
Adlook is hiring 25+ roles across teams and markets worldwide.
Reported by Adlook
People
Adlook is hiring across BizDev and Commercial roles in Europe, North America and LATAM.
Reported by Marcin Nowak
People
Adlook is actively hiring for commercial and BD roles across North America, LATAM, and Europe.
Reported by Rafael da Costa Ferreira
Customers & Market
Adlook reported that Haleon closed the gap for Voltaren Express Forte in Poland, targeting back pain strikes with a market share increase of +12.3% and consumption increase of +28.6% ahead of the category (source: Ipsos research).
Reported by Adlook
Customers & Market
Adlook reported that Ad recall rose +44% (source: Adlook brand lift study).
Reported by Adlook
Research & Knowledge
Adlook published an article by Edward Bristow, VP Business Development, EMEA, discussing incremental impact in the industry.
Reported by Adlook
People
Adlook is currently hiring for a Sales Director in the Netherlands, Senior Sales in France, Sales Manager/Director in Spain, and an Associate in Client Development in France, with remote or hybrid options.
Reported by Rafael da Costa Ferreira