Company intelligence
Agentio
The AI-native platform for creator advertising — empowering brands to scale trust, performance, and revenue.
About Agentio
Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes. We’re on a mission to transform a $800B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating: Unilever’s CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world’s largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes; Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, DoorDash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels. Agentio has raised $56M to date at a $340M valuation, including a recent Series B led by Forerunner, which followed our Series A within a calendar year. Our investors also include Benchmark, Craft, and AlleyCorp. Agentio has been named to Forbes’ Next Billion Dollar Startups, 2025, and our platform is already used and loved by the world’s leading marketers and creators. We are just getting started!
Verified activity
Signals from Agentio
19 published signals
People
Agentio welcomed 50 plus of the best people in the country joining the company.
Reported by Arthur Leopold
People
Agentio hired Catherine as head of talent, an IC role with a fancy title, no ego, despite having led best-in-the-world teams.
Reported by Arthur Leopold
Presence & Recognition
Agentio's product and engineering teams shipped at an unprecedented pace, building technology that transforms how brands and creators work together.
Reported by Agentio
Presence & Recognition
Agentio's GTM team hosted events at Cannes, VidCon, Blackberry Farm, and hosted dinners across the country.
Reported by Agentio
Presence & Recognition
Agentio hosted Agentio Day in NYC, splitting into teams of five, giving $500 to each team member, and assigning them to document their experience at Eleven Madison Park.
Reported by Agentio
People
Agentio promoted Catherine Etter Bailey to VP, Talent.
Reported by Catherine Etter Bailey
Research & Knowledge
Agentio published data forecasting YouTube public view counts would run ~30% above engaged views.
Reported by Jason Li
Research & Knowledge
Agentio published a chart showing a breakdown of engaged view rate by category.
Reported by Jason Li
Research & Knowledge
Agentio noted that Shorts made this same change in March 2025 and ran 65% higher, while Long-form landed at 67%.
Reported by Jason Li
Research & Knowledge
Agentio found that across 75,000+ Creator videos, the engaged view rate averaged 60% since the August 24th change.
Reported by Jason Li
Research & Knowledge
Agentio published data showing that most of those views come from feed autoplay, which produces 38% of public views but only converts 20% of them to engaged views.
Reported by Arthur Leopold
Research & Knowledge
Agentio published data showing that for Creators, pricing on public views creates a ~40% higher hurdle rate for success and long-term renewals.
Reported by Arthur Leopold
Research & Knowledge
Agentio published data showing that for Brands, a $30 CPM negotiated on public views is a $50 CPM on engaged views.
Reported by Arthur Leopold
Research & Knowledge
Agentio published data showing that an engaged view now accounts for only about 60% of total views across over 75,000 videos.
Reported by Arthur Leopold
Research & Knowledge
Agentio published data showing that 4 in 10 public views reached someone but didn't hold their attention.
Reported by Arthur Leopold
Research & Knowledge
Agentio published a full breakdown by Creator size, category, and playback surface for data from more than 75,000 videos.
Reported by Arthur Leopold
Research & Knowledge
Agentio pulled the numbers across 75,000+ videos on YouTube to measure engagement rates and CPMs.
Reported by Abbie Sheppard
People
Agentio employees took a day off and split into groups of 5 to document the day at Eleven Madison Park, Red Hook Crab Boil, Private Dining at Torrisi, Dave and Busters, or Margaritaville at 9am, with each person receiving $500.
Reported by Abbie Sheppard
Partnerships
Agentio built a partnership with Graza to unlock the van-life vertical and provide limited performance outcomes in oversaturated markets.
Reported by Alec S.