AI Alfred

About AI Alfred

AI Alfred is an AI-enabled engagement company built on gamification, behavioural design and design thinking. We help organisations improve how they engage employees, customers, partners and communities through gamified strategies, digital activation and practical engagement solutions across B2B and B2B2C environments. Our work spans employee engagement, customer engagement, retail activation, omnichannel journeys and brand experiences, helping organisations create more meaningful participation, stronger motivation and measurable business impact. Building on the Alfred Gamification Platform, which supported organisations with thousands of people in improving employee engagement and motivation, AI Alfred represents our next stage: Gamification 2.0, combining human insight, creativity and artificial intelligence to create more personalised, adaptive and effective engagement experiences. Our purpose is to use technology, gamification and design thinking to create positive impact for organisations and the people they serve.