Alate Business Growth

About Alate Business Growth

Build the sales and leadership capability that closes the gap between ambitious growth targets and the people who have to deliver them. Alate Business Growth is a B2B sales and leadership development company founded in 2002 by Anna Britnor Guest who has over 30 years of experience in the B2B technology sector. Alate works with mid-market technology companies ($20m - $1B, 50- 2000 staff), across SaaS, cybersecurity, connectivity, MSP, telco, and AI, that are under pressure to grow faster and smarter but whose people don't yet have the capability and skills to get them there. Unlike standard training providers who deliver a program and move on, Alate works on real leadership challenges, live deals, and specific commercial goals over time, building the lasting change that connects capability directly to revenue. Clients are primarily headquartered in the UK, US, and Israel, and typically report improved win rates, stronger pipeline accuracy, and leadership teams that can finally move as one. Alate is an endorsed training partner with the Institute of Sales Professionals and accredited by Squadify and PRISM.