Company intelligence
Alter Agents
Helping brands understand consumers in an era of radical disruption.
About Alter Agents
Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents’ clients understand consumer needs. The Alter Agents team believes that research must adapt to help brands overcome challenges brought by trends like shopper promiscuity and brand narcissism. The company’s immersive approach and unique methodology has helped brands such Snapchat, YouTube, Audacy, Viking Cruises, Pinterest, and more gain powerful, actionable insights. More at www.alteragents.com.
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Signals from Alter Agents
7 published signals
Presence & Recognition
Alter Agents CEO and founder Rebecca Brooks joined Dan Fleetwood on the Happy Market Research Podcast to discuss the company's story, research findings, and consumer sentiment.
Reported by Alter Agents
Presence & Recognition
Alter Agents featured Devora Rogers on the latest Change Agents podcast discussing research show up on a store shelf, market research, ethnography, and AI.
Reported by Alter Agents
Presence & Recognition
Alter Agents closed out a work trip to Chicago with good food, drinks, and conversation with sharp women in research.
Reported by Alter Agents
Research & Knowledge
Alter Agents published findings from a study by the Snap Inc. team on the real money gaming category, including how social betting can be and the confidence levels of bettors after discussing with their inner circle.
Reported by Alter Agents
Partnerships
Alter Agents partnered with the Snapchat for Business team on a study about a fast growing category.
Reported by Heather O'Shea
Presence & Recognition
Alter Agents CEO Rebecca Brooks published a Forbes article questioning the impact of AI on market research and human instincts.
Reported by Alter Agents
Presence & Recognition
Alter Agents members got together in LA recently to catch up, talk, and enjoy being together in person
Reported by Alter Agents