Anderlea Butters Marketing Consultancy

About Anderlea Butters Marketing Consultancy

Anderlea Butters Marketing Consultancy provides strategic marketing leadership for growth-focused automotive businesses that want to attract more of the right customers and feel more confident about where their marketing investment is focused. You may already be investing in marketing but still have questions about which customers to prioritise, where your budget should be spent, how activity supports your commercial goals and who is responsible for keeping everything moving in the same direction. We help you answer those questions and turn your commercial objectives into a focused marketing strategy with defined priorities. Our work spans businesses operating within and supplying the automotive industry, including: • Automotive suppliers and technology providers • Franchised and independent dealerships • Garages, workshops and aftersales businesses • Fleet, rental and leasing companies • Accident repair businesses • Motorhome, campervan and caravan businesses Every engagement starts with a marketing strategy build around your commercial goals. We take the time to understand your objectives, customers, current marketing activity, internal resources and commercial priorities before establishing where your time and budget should be focused. Once the strategy is in place, ongoing support is available to help you put it into action, turn those priorities into consistent marketing activity and maintain momentum across your internal team, external suppliers and wider marketing activity. The consultancy is led by Chartered Marketer Anderlea Butters, who brings 18 years of marketing experience, including 16 years within the automotive industry and senior and board-level experience within franchised dealer groups. If you are reviewing your marketing direction, planning for growth or want greater confidence that your activity is supporting your commercial goals, we would be happy to have an initial conversation. anderlea@anderleabutters.com