Company intelligence
&Marketing
Fractional senior marketing leadership + consulting for high-stakes decisions in times of change.
About &Marketing
When the goal is massive and the margin for error is tiny, “more marketing” isn’t always the answer. At &Marketing, we help CEOs and leadership teams make confident marketing decisions when the stakes are high—growth targets, leadership transitions, new markets, shifting categories, and moments when the business can’t afford to guess. We believe the future belongs to leaders who see massive change as FUEL to push harder on the gas. In these moments, the problem usually isn’t effort. It’s signal versus noise. That’s where we come in. We support organizations in two ways: - Marketing consulting to surface what’s true, pressure-test assumptions, and deliver decision-ready insight (market, messaging, performance, customer, competitive). - Fractional CMOs and Marketing Directors who step in, take ownership, and lead without the cost, delay, or risk of a full-time hire. We hate the marketing black hole as much as our clients do, and we guarantee our senior leaders have fired more bad marketing agencies than you have. What makes &Marketing different: - Experienced senior-level marketing leaders, not junior marketing coordinators disguised behind really good ChatGPT prompts (although we do have good prompts too) - SWAT-style m objective expertise hand-picked to meet the moment - Clear synthesis and unbiased data - no agency agendas - Accountability that doesn’t require babysitting. We are obsessed with your results and will take ownership of them at the leadership level. Our work is supported by FUEL, a community of senior fractional marketing leaders that expands perspective, strengthens continuity, and helps us assemble the right expertise fast. If you’re a CEO or senior leader under pressure, reach out to us here: https://www.and-marketing.com/contact-us/ If you’re a marketing leader looking to FUEL your practice, explore our community here: https://www.and-marketing.com/become-a-fractional-cmo/
Verified activity
Signals from &Marketing
7 published signals
Presence & Recognition
&Marketing's Heather Johnston and Rajat Kapur will attend the National Data Center Power, Energy & Sustainability Conference on September 10th, hosted by Bisnow in Philadelphia, PA.
Reported by &Marketing
Customers & Market
&Marketing ran a service that audits marketing agencies and finds gross incompetence or areas that can be easily fixed.
Reported by Rajat Kapur
Research & Knowledge
&Marketing published a blog exploring why the most valuable thing a marketing consultant can do is tell you what you need to hear, not what makes the quarterly review more comfortable.
Reported by &Marketing
Presence & Recognition
&Marketing employees Rajat Kapur and Heather Johnston are attending the National Data Center Power, Energy & Sustainability Conference in Philadelphia on September 10.
Reported by Rajat Kapur
People
&Marketing is building the Mid-Market Advisors COI group with co-hosts Diane DeCesare, Jennifer Forte, Matthew Roessler, MS HRD, Frank Arcara, and Kirk McPoyle.
Reported by Heather Johnston, CEPA®
Products & Services
&Marketing built the Prioritization Playbook to help executives and growth leaders decide what to tackle first, what can wait, and what to stop doing.
Reported by Rajat Kapur
Presence & Recognition
&Marketing is hosting an encore session on September 17th for the half day session on South Jersey.
Reported by Rajat Kapur