Ashar Group

About Ashar Group

We support financial services professionals and fiduciaries as an independent, unbiased advocate, helping their clients obtain a buyout of existing life insurance assets that exceed cash surrender value, enabling them to fund today’s planning needs. Founded in 2003, Ashar Group is a family-owned, nationally licensed life settlement broker. Using our secure, proprietary policy auction platform, we create competition among carefully vetted institutional buyers and negotiate the best possible offer. The Ashar Secondary Market Valuation (Ashar SMV®) is a formal, independent appraisal of the fair market value of life insurance, requested for advanced planning purposes and alternative valuation strategies. DIFFERENT BY DESIGN Def: (ash-er) “do what is right and you will be blessed” • Deliberately Independent: We do not sell life insurance, manage assets, or purchase policies. We have a sole fiduciary duty to the policy owner. • Enterprise-Level Support: Vetted by more than 100,000 professionals, with a focus on training, education, and industry awareness. • In-House Expertise: Our knowledgeable team helps determine the best path forward for each client’s individual planning engagement. • Leverage Our Network: Access to insurance, financial, and fiduciary relationships across the country.