Company intelligence
ASICS
About ASICS
At ASICS, we believe in the positive benefits of movement for both mind and body. Driven by research and applying human-centric design, we make and sell footwear, apparel and equipment for the lifetime athlete in all of us. Our founder Kihachiro Onitsuka began making athletic shoes in 1949 with the goal of developing society through sports. He later named the company ASICS, which stands for Anima Sana In Corpore Sano, or A Sound Mind In A Sound Body. This speaks to our desire for people everywhere to live healthy lives both mentally and physically. Today, ASICS is a global company with a head office in Kobe, Japan and operations in more than 30 countries. As well as products for running, tennis and other core performance sports, we also offer the SportStyle range, the Onitsuka Tiger brand, fitness-tracking app Runkeeper, and our membership program OneASICS. Follow us on LinkedIn and together let’s celebrate the uplifting power of movement.
Verified activity
Signals from ASICS
9 published signals
Products & Services
ASICS partnered with Australian runner and poet Josh Lynott to explore the relationship between running, ritual, creativity, and the mind through live storytelling and a limited-edition magazine called RISE & SHINE.
Reported by ASICS
Products & Services
ASICS created the ASICS House Sydney home away from home for the global community of athletes, employees, partners, and invited guests ahead of the TCS Sydney Marathon.
Reported by ASICS
Presence & Recognition
ASICS hosted the RISE & SHINE Shake Out Run for the TCS Sydney Marathon to bring the whole team together for an early-morning run around Sydney Harbour.
Reported by ASICS
Presence & Recognition
ASICS returned to Chamonix for the ASICS Trail Pop-Up event last week.
Reported by ASICS
Products & Services
ASICS celebrates 77 years of movement since its founding in 1949.
Reported by ASICS
Products & Services
ASICS launched the NIMBUS MIRAI 2 shoe available from October 1, 2026.
Reported by ASICS
Products & Services
ASICS introduced the NIMBUS MIRAI 2 shoe, specifically designed to be recycled at the end of its useful life.
Reported by ASICS
People
ASICS is hiring a Head Coach or Store Manager to join the Eagan and Twin Cities location team.
Reported by Jason Patterson
People
ASICS appointed Jason Silva as the Global PR Team member driving brand storytelling, thought leadership, internal communications, and global press strategy.
Reported by Jason Silva