Association of Strategic Alliance Professionals

About Association of Strategic Alliance Professionals

The Association of Strategic Alliance Professionals (ASAP) is the global leader in alliance management. We train, certify, and connect the professionals who manage cross-organizational partnerships. ASAP is a nonprofit organization founded in 1998 with approximately 2,000 members in 25+ countries. Strategic alliances are the high-stakes partnerships between organizations that produce groundbreaking new: Drugs and therapeutics Technology Consumer products Climate solutions Financial products Healthcare models So much more Creating a partnership is easy. Partnering effectively is hard. When these partnerships fail, they can cost billions of dollars in lost investment and years of lost time. Alliance management is the discipline of designing, building, and maintaining partnerships so that they reach their full potential. What we offer Best practices, standards, research, tools, and resources for effective alliance management Events and platforms for professionals to learn, connect, and support one another within and across industries Education, training, and professional certification (CA-AM & CSAP) for alliance practitioners Capacity-building for organizations seeking to partner well Who we serve Our global membership spans industries, roles, and levels of experience. Whether or not they have “alliance” in their title, our members are: Planning and managing partnerships, whether they’re individual alliances, portfolios of partnerships, or entire ecosystems of interconnected activity Integrating alliance management functions into their organizations Driving innovation through collaboration Explore our offerings For everyone (members get free or discounted access) The ASAP Handbook of Alliance Management - The foundational document of the discipline Education & training Conferences & networking events Certifications Job board