AWG Capital Advisory

About AWG Capital Advisory

AWG Capital Advisory is a boutique SBA debt advisory firm built on credit-side perspective. Founded by Goran Pavlovski, the #1 individual SBA credit approver in the United States in 2023 ($177M closed). Career SBA approvals exceed $450M, with $1.5B+ in total deal exposure across approved and declined credits. We serve three types of clients: business acquisition buyers (transactions $1M+, including ETA, self-funded, and partner buyouts); franchise startup entrepreneurs; and existing business owners seeking SBA capital for refinance, working capital, or owner-occupied commercial real estate. The firm operates across three service tiers: SBA Debt Placement, Full Debt Advisory engagements, and M&A and Debt Advisory mandates. What sets AWG apart is the credit chair. We sat in the seat that approved or declined hundreds of SBA files. We bring that perspective to every borrower engagement. Files get structured correctly the first time. Deals that should not close get killed early so cycles are not wasted. The result is shorter timelines, fewer surprises, and a higher percentage of mandates that actually fund. Recent closings: $26.6M across twelve SBA debt facilities, spanning pest control, DTC e-commerce, security services, HVAC, accounting, legal, landscaping, and franchise verticals. SBA Funding. Perfected. For inquiries: https://apply.awg.finance/sba Direct contact: goran@awg.finance