b-f-t-m / innovation marketing firm

About b-f-t-m / innovation marketing firm

An innovation marketing firm born with the mission of transforming the marketing and communications of heritage and modern brands into assets that generate growth. Over the years we served excellent clients with proven record of executing successful projects and long-term relation with renowned brands such as Audi, Zegna, Miles (Richemont Group), Patek Philippe, Diesel and Brioni, to niche players such as La Rinascente, Vhernier (Kering Group), and Milano Unica. Our specialities are: - Strategic Marketing Strategic vision development, strategic and tactical projects, audience analysis engagement and development, customer experience orientation, strategic partnership, promotion, survey, brand assets enhancement, culture of welcoming, operational plan setting. - Communication and Creativity Creative vision and strategy, identity and branding, digital channels, content marketing strategy and production management, packaging, media relation, events, survey, music branding. - Digital Innovation Digital presence and promotion, CRM/Salesforce, email marketing, eCommerce and info-Commerce, Marketplace, social media, proximity marketing, analytics and data mining, digital asset management. - Business development As a result of a structured multi-channel marketing and communication activities, we love to be part of relationship building, client centricity, prospecting, negotiation, sustainability (for fashion/textile), design (as aesthetic, function, material and experience), high value-added services, sponsorship, contracts. Bicycle-For-The-Mind (yes, this is what our name stands for!) .