Backlash

About Backlash

Creative-first, experience-led experiential agency. As a leading brand experience agency, we specialise in turning brand campaigns into disruptive, physical and tactile environments that challenge creativity and get consumers excited. We conceptualise, design and install immersive environments that evoke emotion, spark conversation, and drive long-term loyalty and create long-term fans. This is why global brands trust us to push boundaries. Whether you are an independent disruptor or a global brand in beauty, fashion, or the FMCG sector, our mission is simple: to create work that consumers authentically engage with and remember.