Company intelligence
Base Beauty
For 19 years, we’ve been the quiet force behind some of the industry’s most iconic brands.
About Base Beauty
Base Beauty is an agency for modern beauty, supporting beauty, aesthetics, wellness, and personal care brands. Modern beauty extends far beyond lipstick and serums. It lives in culture, belief systems, and daily rituals. We understand the consumer because we are the consumer. That intimacy allows us to drive relevance, build trust, and sustain loyalty. Every serum, fragrance, and device has the potential to carry cultural gravity and become indispensable. We are immersed in this world. For us, it is not an obligation. It is an obsession. Our 360 approach creates the infrastructure brands need to evolve deliberately, protecting equity while expanding cultural relevance. When everything works together, growth happens organically as a result of being known, trusted, and chosen. Brands partner with us because we turn cultural relevance into commercial results. From strategy to creative, social media, PR, influencer activations, and launches, every touchpoint is connected. The work is seamless, polished, and designed to make brands shine. We drive velocity and value, helping brands move faster without cutting corners. Our work is intentional, high quality, and built to perform.
Verified activity
Signals from Base Beauty
8 published signals
Presence & Recognition
Base Beauty is hosting a Where Brains Meet Beauty Podcast Listening Party at the Base Beauty office in Chelsea on September 16, featuring live conversations hosted by Jodi Katz.
Reported by Base Beauty
Presence & Recognition
Base Beauty is hosting its Q3 Where Brains Meet Beauty Listening Party at Base Beauty HQ on September 16, featuring Marnie Nussbaum and Nicci Levy at 4pm and 5pm.
Reported by Jodi Katz
Presence & Recognition
Base Beauty co-hosted an event on Sept 16 featuring Elana Drell Szyfer CEW.
Reported by Jodi Katz
Presence & Recognition
Base Beauty clients are receiving recognition from Glossy Fashion and Luxury Awards, US Agency Awards, and Digiday Content Marketing Awards.
Reported by Base Beauty
Presence & Recognition
Base Beauty brought ZO Skin Health, Inc. and industry partners together for the first TikTok #tanmaxxing SPF PSA
Reported by Base Beauty
Sales & Marketing
Base Beauty recruited industry friends from The Skin Cancer Foundation Supergoop! EltaMD Skin Care Black Girl Sunscreen Elizabeth Arden Ian Michael Crumm Edward (Ted) Lain, MD, MBA to develop content for the first TikTok #tanmaxxing SPF PSA.
Reported by Jodi Katz
Sales & Marketing
Base Beauty pitched a TikTok newsjacking campaign concept to Michael Marcano to invite brands competing on shelf with ZO Skin Health, Inc. to be part of the campaign.
Reported by Jodi Katz
Partnerships
Base Beauty introduced Jillian Hartung Bivas at TIGI Bed Head Evermark to create a new union.
Reported by Jodi Katz