Company intelligence
Behind the SKU
Real conversations with food & beverage operators.
About Behind the SKU
Behind the SKU is a mini talk show featuring real conversations with food & beverage founders and operators. Each episode explores the human and operational side of building a food & beverage business — from leadership and balance to the decisions that shape growth and impact. This isn’t a podcast built around pitches or soundbites. It’s an honest, unscripted conversation designed to share real stories, perspectives, and lessons from people doing the work. New episodes feature founders, CEOs, and operators across the food & beverage industry.
Verified activity
Signals from Behind the SKU
4 published signals
Operations & Supply
Behind the SKU stacked contribution by SKU, landing costs, trade spend, and freight, revealing that three SKUs were generating 85% of the company's profit.
Reported by Scotty Palmer, CPA
Presence & Recognition
Behind the SKU shared a story of a brand going from 50 stores down to 10 stores on purpose.
Reported by Scotty Palmer, CPA
Sales & Marketing
Behind the SKU published a post highlighting the $200K VP of Sales post hitting a nerve for founders who feel the math is wrong.
Reported by Scotty Palmer, CPA
Presence & Recognition
Behind the SKU participated in the GrowCFO Show fundraising event, where investor valuation was moved as much as 40%
Reported by Scotty Palmer, CPA