Billion Dollar Boy

About Billion Dollar Boy

Billion Dollar Boy is a global social agency with Creator Instinct®. We help brands win where modern marketing begins: on social. Social is no longer just a channel. It is where culture is shaped, attention is won, and brands grow. The brands outperforming today think and behave more like creators: agile, culturally fluent and performance-driven. That's the instinct we build into everything we do. Founded in 2014, BDB helped define creator marketing. Today, we partner with some of the world's most iconic brands, including Heineken, Unilever and PepsiCo, delivering award-winning social and creator marketing campaigns at scale. We bring strategy, creative, production, paid, community and commerce together under one roof, powered by Companion, our AI-enhanced proprietary platform. Operating across North America, EMEA and APAC in more than 60 markets, our work has been recognised by Cannes Lions, Adweek, Ad Age, Campaign, The Drum, the Webbys and the Shorty Awards. Part of the BDB Group: Agency - Billion Dollar Boy: global social and creator marketing. Technology - Companion: AI-enhanced platform for governance, measurement and scale. Community - FiveTwoNine: direct creator access, research, insight and cultural intelligence.