Black Sheep

About Black Sheep

Helping coffee companies build irresistible brands. From brand positioning and design to product innovation and sales, we help coffee brands stand out and scale. Trusted by coffee entrepreneurs, VPs, and directors at leading coffee companies across the U.S. ☕️ Stuck on how to start a coffee business in a crowded field? ☕️ Unsure if and how to launch your new product? ☕️ Off-course with stagnant coffee sales? ⭐️ Cut through the noise with a clear, strategic brand playbook. ⭐️ Stand out with a product line that grows your business. ⭐️ Get back on track with positioning that resonates with today’s consumers. Running a coffee brand is tough. Between the daily grind and endless to-dos, it’s easy to forget what makes your business unique. That’s where Black Sheep steps in. We’ll help you find your brand’s soul and build a strategy that keeps you thriving - not just surviving. Build a playbook that guides you. We’ll define your competition, brand positioning, mission, and vision, then build out your value proposition, personality, and voice. Every piece will align with your ideal customer’s needs, so your brand speaks directly to them—loud and clear. Darleen Scherer, brand strategist and coffee entrepreneur, leads Black Sheep. Darleen helps coffee brands grow by using her 20+ years of experience in the coffee industry, both as an entrepreneur and a marketer. From building coffee roasting companies to guiding businesses through challenges, she's been where you are and knows what it takes to succeed. SERVICES: / COMPETITIVE LANDSCAPE ANALYSIS / BRAND POSITIONING / LOGO + PACKAGE + WEB DESIGN / PRODUCT INNOVATION + DEVELOPMENT / MARKETING + SALES STRATEGY / COFFEE BAR DESIGN + FLOW READY TO GROW YOUR COFFEE BRAND? 👉 https://www.blacksheepcollab.coffee/contact