Blobfish International

About Blobfish International

Blobfish International is a product sampling and brand activation company operating across Australia, New Zealand, the United Kingdom and the United States. We put FMCG and CPG brands directly into consumers' hands — through a bespoke network of more than 100,000 outlets spanning food delivery, rideshare, accommodation, meal kits, e-commerce, subscription boxes, offices, gyms, universities, childcare, cinemas, retail and direct mail. In ten years we've delivered over 30 million samples for more than 200 clients, including Mondelez and Edgewell Personal Care. We work alongside the world's largest platforms — Uber, Uber Eats, Airbnb, DoorDash, DiDi, HelloFresh, Just Eat and Menulog — to reach consumers in captive, high-attention moments when they're genuinely receptive to trying something new. WHAT WE DO • Product sampling campaigns — end to end, from strategy and targeting through to fulfilment and reporting • FMCG and CPG sampling programs • Alcohol and beverage sampling • Experiential marketing and brand activations • Shopper marketing and in-store sampling • Rideshare, food delivery and accommodation sampling • Direct mail and in-home trial OUR MARKETS • Australia — campaigns across Sydney, Melbourne, Brisbane and regional centres • New Zealand — major cities and regional hubs, built on strong local connections • United Kingdom — delivery platforms, Airbnbs, offices and event spaces • United States — e-commerce, subscription boxes, rideshare and hospitality placements Data-led targeting. Creative activation. Measurable results. Launching a product, entering a new market, or driving trial at scale? Get in touch — blobfishinternational.com