Blueberry Research Group

About Blueberry Research Group

Blueberry Research Group is an applied research and educational organisation building intelligence infrastructure for startups, where customer research, validation, and evidence stand behind confident decisions. We partner with the accelerators, incubators, and organisations that support founders, and work directly with founders, to build it. Startup ecosystems give founders capital, talent, and networks. Harder to come by is the layer beneath good decisions, the structured research that tells you who you are building for and whether it works. We help founders build it, side by side, with tested methods that validate ideas, sharpen the ideal customer, and verify strategy in days rather than months. Our OPTICS method is AI-enhanced at every step. We run as two connected arms. The foundation funds research grants for impact founders, trains new researchers, and runs its own independent research into how people think, decide, and build. A commercial practice brings the same methods to accelerators, ventures, and teams, and funds the foundation, so the two move together. Our mission is to make customer and user intelligence accessible to anyone building a product or service. Founded by @Nataliya Gorobinskaya