Company intelligence
Boring Money Insights
Follow us for regular insights on what British investors think, want, like, and plan. Qual & quant research experts.
About Boring Money Insights
Boring Money's mission is to explain investing to normal people, and explain normal people to the investment industry. Founder and MD Holly Mackay's has worked in the sector for over 20 years, watching an endless procession of the Old School Brigade wanting to "educate" investors and force them to read pages of gobbledygook - which she thinks is patronising and unhelpful. Boring Money cuts through the industry jargon to help consumers make better financial choices. Our B2B business blends quantitative data with tailored focus groups, interviews and customer feedback to build a meaningful picture of what customers think about the world of finance: What do they want? What are their current behaviours? And what might tip them into new opinions or action? Our team has (we hate to admit) more than 150 years of combined experience across a range of subject areas and techniques. But most importantly, we are genuinely passionate about learning how consumers engage with financial services, and helping brands to make that happen.
Verified activity
Signals from Boring Money Insights
8 published signals
Research & Knowledge
Boring Money Insights polling of UK retail investors shows that just 26% of investors polled had bought SpaceX shares on the secondary market as the only frontier AI IPO to date.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights polling of UK retail investors shows that interest in Anthropic fell from 59% among high-confidence investors to 33% among the most confident, and SpaceX interest fell from 35% to 17% across the same groups.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights polling of UK retail investors shows a clear preference for Anthropic over OpenAI as speculation mounts over potential frontier AI IPOs.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights published the Boring Money Investor Confidence Index, which tracks sentiment among UK fund investors aged 18 and over across four measures including personal financial situation, UK economy, global stock market outlook, and the FTSE 100.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights published the ETF Report 2026, which draws on consumer research to track holding patterns and loyalty across ETFs, funds, and investment trusts.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights published the Investment Trust Report 2026, which tests investor comprehension of core investment trust mechanics directly, identifying where misunderstanding holds investors back.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights published the ETF Report 2026, which draws on consumer research to track ETF awareness, ownership, and purchase drivers across investor segments and benchmark ETF positioning relative to funds and investment trusts.
Reported by Boring Money Insights
Research & Knowledge
Boring Money Insights published the Investment Trust Report 2026, which tracks investment trust awareness and ownership across investor segments and benchmarks positioning against best buy lists and competitor ranges.
Reported by Boring Money Insights