Brandtender®

About Brandtender®

Brandtender® is a trifecta of strategic brand brain + creative execution + retail fluency, at a fraction of the cost of a full-time strategic brand leadership plus creative studio. That's the Brandtender Advantage for CPG companies with proven product and a brand that hasn't kept pace. Strategic leadership and creative direction is led by Melinda Verrall, with specialist partners brought in as the work demands. You brief me and I take it from there. I work with brands across food & beverage, lawn & garden, home & garden, outdoor living, and consumer goods — with a deep track record at retail including Home Depot, Lowe's, Ace Hardware, Costco, Target, and Independents nationwide. What I do: Brand positioning & messaging · Packaging design systems · Website & Amazon · Sales collateral · Retail marketing · Agency oversight & management Who I work with: Founders and sales-led organizations who need a senior marketing partner, not another vendor. Strong Product Deserves a Strong Brand.