Break a Pencil Consulting

About Break a Pencil Consulting

Break a Pencil Consulting helps product leaders get their entire team — the eager and the reluctant — moving in the same direction on AI. Most product teams are already using AI. The problem is they're not aligned on how. The result is inconsistency, wasted effort, and leaders wondering why the team isn't moving faster. We work with product leaders through structured, multi-week programs that build lasting AI capability across the whole team — not one-day workshops that fade by Friday. Founded by Michael Hirsch, with 20+ years of product leadership at Sony, Qualcomm, T-Mobile, and HERE Technologies. Adjunct Professor of Business Strategy at University of Washington and Seattle University. Clients include Motorola Solutions, HTEC Group, and Snøhetta Architecture.