Company intelligence
BAT
Tomorrow Can't Wait
About BAT
We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past. As a leading FTSE company, our operations span three key regions: 🌍 United States of America 🌍 Americas & Europe (AME) 🌍 Asia Pacific, Middle East & Africa (APMEA) Together, we are building A Better Tomorrow™. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html † Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
Verified activity
Signals from BAT
11 published signals
Presence & Recognition
BAT Italy held an open Q&A session with colleagues in the Rome office to discuss the future of the business.
Reported by Johan Vandermeulen
Operations & Supply
BAT opened the newly upgraded Science District at its Southampton Science & Innovation Campus, bringing together state-of-the-art laboratories, modern workspaces, and a new world-class metals laboratory.
Reported by BAT
Presence & Recognition
BAT announced that Kingsley Wheaton will introduce the New Omni™ 2026 Edition at the Global Tobacco & Nicotine Forum in Lisbon on 9 September.
Reported by Kingsley Wheaton
Products & Services
BAT announced the New Omni™ 2026 Edition of the Omni™ scientific resource for understanding Tobacco Harm Reduction, arriving on 9 September 2026 with new case studies, fresh evidence, and deeper analysis.
Reported by BAT
Presence & Recognition
BAT hosted a discussion on The Smokeless Word with Johnny Moloto, the Area Head of Corporate & Regulatory Affairs for Sub-Saharan Africa, exploring illicit trade and excise prices in South Africa.
Reported by Kingsley Wheaton
Presence & Recognition
BAT's Director of Research and Science, Dr James Murphy, was interviewed by The Smokeless Word to discuss his ambition to join the company.
Reported by Kingsley Wheaton
Presence & Recognition
BAT's Area Head of Corporate & Regulatory Affairs for Sub-Saharan Africa, Johnny Moloto, is back in South Africa to discuss illicit trade challenges with Kingsley Wheaton.
Reported by BAT
People
BAT welcomed Dragos Constantinescu as Chief Financial Officer and Executive Director.
Reported by BAT
Presence & Recognition
BAT produced an episode of The Smokeless Word discussing the challenge of illicit products in South Africa and what other countries might learn from it.
Reported by Kingsley Wheaton
Research & Knowledge
BAT published a case study in Omni detailing how Greece established a framework for communicating government-approved risk-reduction information directly to adult smokers at the point of sale in 2020.
Reported by BAT
People
BAT appointed Sina Marie Gercken as Global Future Capabilities Manager.
Reported by Sina Marie Gercken