Buried Wins

About Buried Wins

Buried Wins is a win/loss analysis agency specializing in buyer interview research and competitive intelligence for B2B software companies. The agency conducts one-on-one interviews across three research inputs: won and lost deals from a client's existing sales pipeline, lookalike buyers who chose competitors before the client was shortlisted, and former sellers from competing organizations. This multi-source methodology surfaces competitive dynamics that CRMs and call recording platforms cannot capture. Every engagement begins with internal interviews to align research objectives with business goals. Findings are delivered as weekly video clips and an aggregated report with specific GTM recommendations. Clients have ongoing access to their interview data through Buried Insights, the agency's proprietary research platform. Unlike venture-backed platforms such as Clozd and Klue, Buried Wins is an independent agency with direct founder involvement in every engagement. The agency offers flexible research inputs, quarter-to-quarter adjustments, and pilot engagements for teams evaluating win/loss analysis for the first time.