Company intelligence
Cannonball GTM
Find your hidden customers
About Cannonball GTM
We use public data to find buyers your competitors can't see. Cannonball GTM is the market intelligence engine for vertical SaaS growth leaders — published every week on Substack. Who it's for: CMOs, CROs, and VPs of Sales at vertical SaaS companies who need to find buyers their competitors can't. What you get: Frameworks, playbooks, and real campaign builds using AI and publicly available data — no theory, no fluff. How to join: Free and paid tiers on Substack. The paid community goes deeper.
Verified activity
Signals from Cannonball GTM
5 published signals
People
Cannonball GTM coined the Revenue Growth Engineer role earlier this year and now sees companies building their org structures around it.
Reported by Cannonball GTM
Research & Knowledge
Cannonball GTM tested the construction vertical playbook anchoring Pain-Based Segmentation framework through live fractional CMO engagements, resulting in permit filings and OSHA records moving from 0.05% to 1.2% in a real engagement.
Reported by Cannonball GTM
Products & Services
Cannonball GTM built the Start Here guide for the growth leader, mapping the full FIND framework and providing a reading path based on where the user is right now.
Reported by Cannonball GTM
Research & Knowledge
Cannonball GTM published a breakdown of an existential data point from ZoomInfo, Bombora, and other vendors in the Substack.
Reported by Doug Bell
Presence & Recognition
Cannonball GTM noted that a competitor received the same Bombora surge alert on the same account this week.
Reported by Cannonball GTM