Care Brand Management Paris

About Care Brand Management Paris

Care Brand Management is an interim CxO and strategic advisory practice for luxury, premium, fashion, and beauty. We work with CEOs, CMOs, and Chief Brand Officers on the decisions that move a brand: AI-driven transformation, sustainable creativity, repositioning, and international expansion. The practice is led by Raul Cruz Bonilla, who spent 25 years inside the industry before advising it. He has held senior roles at Kering, Kidiliz with Levi's Kids and G-Star RAW Kids, Beaumanoir, Decathlon, and Auchan, and most recently led EMEA luxury and fashion sales for a generative AI studio. He has built brands, run retail networks, and integrated AI into live creative and commercial teams. One belief guides the work. Technology without human input is nothing. AI augments people, it does not replace them. The aim is to protect what makes a brand singular while using new tools to work faster and waste less. What we help leaders do: Reposition a brand and sharpen its core. Build no-physical-sample design workflows. Integrate generative AI into creative and commercial processes without losing brand identity. Enter new markets across EMEA and Latin America. Step into an interim leadership seat when a team needs senior hands now. We bridge two worlds that often sit apart: the heritage and discipline of luxury, and the speed of modern AI. We pair operating judgment with current tools, in four languages, across Europe and the Americas. If you are weighing how AI fits your brand, or you need a senior operator for a defined mandate, start a conversation Brand strategy, Brand repositioning, Interim management, Fractional CxO, Luxury, Premium brands, Fashion, Beauty, AI strategy, GenAI integration, AI transformation, Sustainable creativity, Retail strategy, International expansion, Go-to-market, Creative acceleration, No-sample workflows, Merchandising, Brand identity, C-suite advisory