Fractional Product Marketing Leadership

About Fractional Product Marketing Leadership

Carol S. Grant helps B2B tech companies navigate the go-to-market moments that don't fit the playbook. Usually that moment looks the same. The product is moving faster than the product marketing. The portfolio is growing, buyer behavior is shifting, and the function that used to translate all of it has not caught up. The value is real. The market just isn't feeling it yet. That gap is where Carol works. She comes in as a fractional product marketing leader to own the strategy, set the motion, and get product moving in market. Positioning that creates pull, launches built to hit a revenue milestone rather than just ship, and a clear read on what is quietly slowing adoption, fixing the root rather than the symptom. She also coaches product marketing teams to operate at the level the business actually needs, and puts AI to work where it gives them real leverage, not for its own sake. Twenty years of doing exactly this, across Microsoft, Zillow, and growth-stage tech. Retail strategy to big tech to PE-backed SaaS. One constant the whole way, taking what a company has built and helping the market finally see it. If you are building something the market does not fully see yet, this is the work Carol loves.