Company intelligence
Category Pirates
The authority on category design. Embrace your different, design a category of one, and create legendary outcomes.
About Category Pirates
Category Pirates teaches entrepreneurs, creators, and anyone who rejects the business “status quo” how to escape competition, design their own market categories, and dominate them to achieve exponential growth. Whether you’re building a business or designing your career, we teach you how apply category design principles to create and own a category that defines your future — and delivers legendary impact. As a subscriber to the Category Pirates newsletter, you’ll learn: - How to create and own a category for your business or yourself - How to frame, name, and claim your unique Point of View (POV) to stand out and attract your Superconsumers - And how to avoid the traps that keep most people fighting for scraps instead of creating legendary outcomes Want to dive in? Subscribe now to get exclusive mini-books and insights that will change how you think, work, and grow ↓ 🏴☠️ Hop on board to design a different future for yourself & your business.
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Signals from Category Pirates
5 published signals
Products & Services
Category Pirates released a $399 robot duck offered by Hugging Face and Pollen Robotics that is already sold out.
Reported by Eddie Yoon
Presence & Recognition
Category Pirates employee Pirate Christopher Lochhead has podcasts that rank in top 0.5% globally.
Reported by Eddie Yoon
Research & Knowledge
Category Pirates published the first ever document on how to category design a podcast.
Reported by Christopher Lochhead
Presence & Recognition
Category Pirates published a piece in Pirate Street Journal discussing how Meta knowingly harmed kids and paid $18B to 'apologize' for it.
Reported by Eddie Yoon
Presence & Recognition
Category Pirates held an AMA for Founding Members last Friday discussing the personal LLM stack.
Reported by Eddie Yoon