Channel Mastered

About Channel Mastered

Most vendor channel investment scales activity before the capability exists to support it. Recruitment campaigns launch before the ideal partner profile is validated, and before enablement can make a new partner productive. The result is partners who join and never produce. Channel Mastered helps technology vendors build MSP channel programs that produce revenue, using the Channel Mastered Growth Architecture™: • Validate: understand the market, test assumptions, prioritize investment • Build: create partner-ready capabilities • Recruit: acquire qualified MSP partners through the MSP Trust Network™ • Activate: enable partners to become productive and profitable • Accelerate: optimize, measure, and scale growth The sequence is the point. Build Capabilities Before You Scale Activities™. HOW WE ENGAGE • Channel Catalyst™: executive advisory ahead of larger investment decisions • Channel Program QuickStart™: establishing the strategic and operational foundations of a partner program • Partner Recruitment Engine™: webinars, newsletters, blog, podcast, social, and thought leadership working as one recruitment capability • MSP Partner Enablement Program™: making partners productive and profitable • Embedded advisors: CMO, CRO, CFO, and Chief Product Officer capacity inside your team • Research and content: State of the Industry Reports, custom content, and on-demand enablement curriculum WHO WE ARE Practitioners. Erick Simpson co-founded and sold one of the industry's first pure-play MSPs, then trained more than 30,000 IT providers in the MSP Mastered® Methodology. Rich Freeman founded and edited The ChannelPro Network. Our team has helped clients generate over $2 billion in MSP sales. We Bring the Receipts. Every recommendation is built to survive being challenged line by line. Start with a conversation: https://channelmastered.com/mspchannelcheck