Company intelligence
CheckoutSmart
Helping smart brands succeed
About CheckoutSmart
We're CheckoutSmart, and we're experts in gathering real reviews for everyday products, in the UK and beyond. Using our SmartReputation solution, you can boost your retail brand's online reputation in a world where customer reviews really matter. A weak online image can send shoppers to your rivals. That's where we come in. How do we do it? We have a panel of regular shoppers who buy from well-known stores. In return, they write honest reviews about their experience, making it easy for you to improve your brand's reputation. Just tell us which products and stores you want reviews for. We then use our proprietary data to decide exactly where you need reviews. These are then delivered via our patent pending technology directly onto any retailer site. Don't let your competitors take the spotlight. Team up with us today to start collecting positive reviews. Ask us about a free trial. Our cashback SmartActivation solution is ideal for getting shoppers to take instant action on your behalf - You have quality products in stores already. What's next? Getting people to try them or buy them more often. That's why we created SmartActivation in 2014. It helps attract new shoppers or increase sales with instant cashback offers. Our award-winning platform has a large, active shopper community and is available both as an app and a website. With SmartActivation, you can: - Quickly get people to try your new products in any store. - Increase sales for items that aren't doing well. - Set up custom campaigns to meet your specific goals. Want to know more? Contact us today to set up a SmartReputation or SmartActivation campaign. Email us at sales@checkoutsmart.com.
Verified activity
Signals from CheckoutSmart
11 published signals
Research & Knowledge
CheckoutSmart reports that when adjusting for review freshness, the Crisps category average rating falls to 3.7 and 83% of products need new reviews.
Reported by CheckoutSmart
Research & Knowledge
CheckoutSmart reports that across 907 products and 76,183 reviews, the Crisps category has an average rating of 4.4★ after adjusting for freshness.
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Products Marketing
CheckoutSmart reports that only three brands achieve an ARAF of 4.0 or above but even they have lots of room to improve.
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Products Marketing
CheckoutSmart reports that Hula Hoops averages 4.7★ but 100% of products need new reviews and its ARAF falls to 3.8.
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Products Marketing
CheckoutSmart reports that Cheez-It Snap’D averages 4.5★ but 100% of products need new reviews and its ARAF falls to 3.6.
Reported by CheckoutSmart
Products Marketing
CheckoutSmart reports that 9 out of 19 brands have 90% or more of their products needing new reviews.
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Research & Knowledge
CheckoutSmart conducted a face cream and moisturiser analysis covering 27,139 reviews across 68 brands from July 2024 to June 2026.
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Strategy & Corporate Development
CheckoutSmart uses at least 30 reviews per SKU, per retailer as one of its three measures of being To Standard.
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Research & Knowledge
CheckoutSmart found that shoppers chose an item with 30 reviews and a 4.2 rating 70% of the time over an identical item with 10 reviews and a 4.5 rating.
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Research & Knowledge
CheckoutSmart conducted research with over 3,700 online shoppers to find that getting to 30 reviews mattered more than pushing the average rating higher.
Reported by CheckoutSmart
Research & Knowledge
CheckoutSmart published its August 2026 review data showing that 82% of Dental products need new reviews to meet the CheckoutSmart standard.
Reported by CheckoutSmart