Chica Beauty

About Chica Beauty

Chica Beauty is a brand that embraces all the different meanings of beauty. “Rather than trying to cover you up or reshape you, our brand focuses on products that help bring confidence from within,” says Mei-Lon Jimenez. Having been founded by minority sisters, the Chica Beauty family is made up of individuals who know that we all look different. That’s what makes us beautiful. Chica Beauty asks you to simply trust them and their products, because their goal is to simplify the beauty industry and process for women. Co-founder Toni Lee Jimenez says, “We understand that women are busy and always on the go and are we here to help simplify their beauty routines.” Toni and Mei-Lon have been on a mission to empower girls to be their authentic selves since 2007, when they founded ChicaGirl Magazine. Their businesses have always stemmed from their roots of empowering real girls to be their authentic selves and to inspire the connections of sisterhood. The sisters’ selflessness and activist mission is displayed in the ways they have given back to their communities. We are more than just a makeup company; we care about supporting and giving back to our community. In addition, their products are cruelty-free, paraben-free, and environmentally friendly. Join the sisterhood that aims to make every Chica feel strong and beautiful by signing up at chicabeauty.com. For more information, contact the CB Family at info@chicabeauty.com Instagram/Facebook/Twitter: @ChicaBeautyUsa Tik-Tok: @chicabeauty info@chicabeauty.com