Chris C. Welch GTM

About Chris C. Welch GTM

Chris C. Welch GTM provides fractional go-to-market strategy, business development and sales systems for repeatable commercial growth. The consultancy works with founders, owner-led businesses and commercial teams that have something valuable to sell but need greater clarity around their market, message, priorities or route to growth. Engagements range from focused commercial diagnostics and defined GTM projects to ongoing fractional support. Work may include: • Commercial discovery, market research and ideal customer profile (ICP) analysis • Customer and market segmentation, buyer analysis and opportunity prioritisation • Positioning, value propositions, go-to-market strategy and sales collateral • Target-account strategy, enterprise business development and strategic partnerships • CRM and pipeline improvement, including Pipedrive optimisation • Inbound and outbound sales workflows, selective automation and AI-assisted research, follow-through and market-signal monitoring • Account growth and practical support for complex, multi-stakeholder sales cycles • US-to-UK market-entry support Founded by Chris C. Welch, a senior hands-on commercial operator with more than 20 years of experience across enterprise software, payments, branded apparel, destination retail and international manufacturing. Chris combines research, commercial judgement and practical execution to turn unclear opportunities into credible commercial cases and workable routes forward. Based in London and working across the UK and international markets. Contact: chris@chriscwelch-gtm.com Chris C. Welch GTM is a trading name of To Be Determined Consultancy Ltd, registered in England and Wales under company number 16851571.