CloseUp360

About CloseUp360

CloseUp360 (CU360) is an Emmy-nominated media platform and production company focused on NBA and WNBA players, star athletes and sports insiders, and their impact beyond the game. Embodying "The Players' World Beyond the Game," CloseUp360 provides an immersive look at the people behind the performances. Through cinematic storytelling, we explore athletes' personal journeys, career development, hometown impact, global experiences, entrepreneurial ventures, family life, lifestyle pursuits and more—offering an authentic, 360-degree perspective that extends far beyond competition. NBA champion, Miami Heat assistant coach, accomplished entrepreneur, best-selling author and Emmy Award-winning producer Caron Butler serves as CloseUp360's strategic player advisor. Over the past seven years, CloseUp360 has collaborated with hundreds of NBA players—including Stephen Curry, Chris Paul, Jayson Tatum and Dwyane Wade—through long-standing relationships built on trust and authenticity. Along the way, we've produced more than 150 long-form features, including our Emmy-nominated 90-minute documentary with NFL star Trent Williams, as well as thousands of original social videos, lifestyle photos and digital content. Our productions have spanned the globe, from Kobe Bryant in China to Kyle Kuzma in Paris and Jaime Jaquez Jr. in Milan. Beyond storytelling, CloseUp360 has helped elevate athletes' off-the-court brands, partnered with leading organizations such as NBA 2K and State Farm, and created signature experiences around premier sporting and cultural events, including NBA All-Star Weekend, NBA Summer League and Art Basel Miami. While our foundation was built in basketball, today our work extends across the WNBA, NFL, NCAA and the broader sports landscape—bringing compelling human stories to audiences around the world.