Children's Media Research and Reform Lab

About Children's Media Research and Reform Lab

CMRRL is a nonprofit that advances digital literacy through rigorous research, evidence-based standards, and public education and advocacy. Our mission is to ensure that the digital environment surrounding our youngest children reflects the same care, intention, and safety that guides every other facet of early childhood practice. We achieve this through: Education and Advocacy: We pull back the curtain on deceptive marketing and the harmful production techniques used in early childhood media. By bridging the gap between research and industry, we educate and empower parents and policymakers to make informed, science-backed choices. Research and Solutions: We don’t just identify the problem; we build the solution. We develop guidelines and media frameworks that prioritize co-learning, responsive interaction, and positive human connection.