Company intelligence
Covatic
Covatic: More addressable. More effective. More private.
About Covatic
Covatic (pronounced "Co-Va-Tick") provides the essential infrastructure for a fully connected universe, enabling media companies and advertisers to Segment, Activate and Attribute their audiences at scale across the entire media ecosystem. Our technology unifies the fragmented omnichannel mix - including Audio, Connected TV (CTV), and Display - allowing advertisers to target the most relevant audiences seamlessly. This ecosystem is now complete with the launch of Covatic Sense, a solution that utilises privacy-first edge computing to move beyond the "household proxy" and unlock true individual-level addressability and attribution for CTV. By delivering digital-grade precision to the biggest screen in the home, Covatic Sense ensures that CTV is a fully integrated driver of performance. By performing all data analysis locally on-device, Covatic monetises 100% of your audience across all digital touchpoints - from smart speakers to restricted browsers. We empower our partners to drive performance and capture maximum audience value everywhere, ensuring no segment goes untapped while keeping personal data locked inside the device. Technical Innovation & Values: Our latest innovation: Covatic Sense utilises Network Presence Detection to provide census-level data for CTV, replacing household-level guessing with person-level reality. Deep tech foundations: Our commitment to technical rigour is backed by a partnership with Birmingham City University (BCU) to develop advanced AI defences that protect edge devices from cyber-attacks, ensuring the highest standards of system integrity. Industry recognition: Winner of the NAB Show Product of the Year and featured in BusinessCloud 100 MediaTech Innovators. Voted the "People’s Choice" for the most impactful innovation at The Future of TV Advertising Global in December 2025. Certified B Corporation™: A purpose-driven organisation based in Birmingham and London, driving high-growth innovation outside the capital.
Verified activity
Signals from Covatic
12 published signals
Sales & Marketing
Covatic launched a campaign on a leading Australian audio network's premium ad product with two optimisation rounds delivering a 18.9% conversion uplift after the first round and a 33% uplift after the second.
Reported by Covatic
Research & Knowledge
Covatic published an analysis finding that Total TV, including CTV, SVOD and YouTube, still delivers 54% of advertising profit, yet CTV accounts for just 2% of campaign impressions.
Reported by Nick Pinks
Presence & Recognition
Covatic Smart Campaigns is now featured in IAB UK's AI in ad tech ecosystem
Reported by Covatic
Products & Services
Covatic Smart Campaigns is powering LiSTNR Precision+ with its Smart Campaigns engine.
Reported by Covatic
Presence & Recognition
Covatic CEO Nick Pinks attended a presentation at Audience, Accelerated in Queenstown alongside Southern Cross Austereo's Head of Digital Ad Product & Operations, Kim Loasby.
Reported by Covatic
Partnerships
Covatic is extending Smart Campaigns to CTV with Seven West Media, taking the same optimisation and attribution engine onto the big screen.
Reported by Covatic
Products & Services
Covatic is extending Smart Campaigns into CTV to optimize live campaigns against real-time exposure outcomes and achieve conversion-rate uplifts of +60% in retail across live audio deployments.
Reported by Covatic
Research & Knowledge
Covatic is extending Smart Campaigns live across audio into television, optimising against actual business results rather than proxy metrics to achieve conversion uplifts of +60% in retail from live audio campaigns.
Reported by Nick Pinks
Partnerships
Covatic extended Smart Campaigns to CTV with Seven West Media, taking the same engine onto the big screen.
Reported by Nick Pinks
Partnerships
Covatic Smart Campaigns has partnered with Southern Cross Austereo to extend its LiSTNR Precision+ optimisation and attribution engine into CTV.
Reported by Daniel Pike
Research & Knowledge
Covatic Smart Campaigns powering SCA's LiSTNR Precision+ is a proof point for publisher-controlled measurement of real business outcomes.
Reported by Sarah Whitfield
Research & Knowledge
Covatic Smart Campaigns extending the measurement spine to CTV with Seven West Media is where the yield case gets interesting for broadcasters carrying premium video inventory.
Reported by Sarah Whitfield