CPG Playbook

About CPG Playbook

Every partner in CPG has software built for them. Retailers, brokers, distributors, co-packers, agencies — they all have a home. The brand, the one funding all of it, runs on an inbox and a spreadsheet. CPG Playbook changes that. We're building the neighborhood of CPG: brands are the houses, the suppliers and services that serve them open storefronts on the street, and inside every house is a cockpit. Tell the cockpit what you're trying to accomplish — landing your first national retailer, surviving a line review, getting your follow-up done after a trade show — and it turns that into a step-by-step playbook. Then it works through it with you: retail outreach, marketing, operations, all in one place. We're not guessing at the problem. CPG Playbook was built by the founder of U-LUV Foods, a family snack brand that grew to 1,000+ retail doors including HomeGoods nationwide, ranked top 10 of 100,000+ brands on RangeMe two years running. U-LUV is the model home — every playbook in the product started as a spreadsheet we filled out by hand. Built around the brand. Connected to everyone the brand works with. Come move in — the waitlist is open: https://www.cpgplaybook.ai