Crackle PR

About Crackle PR

Crackle PR is a senior-led B2B tech PR agency built for the LLM era. In a world where buyers, journalists, and analysts rely on AI search, earned media is no longer just a brand builder, it is the vital infrastructure that feeds foundation models. We specialize in securing the high-authority, earned media coverage that search engines rank and AI models (like ChatGPT, Claude, Perplexity, and Google AI Overviews) cite by name. No junior accounts teams, no bloated retainers, and no busywork. Every practice at Crackle is led by senior tech public relations professionals who embed in your team and know your buyer language cold. From VC-backed startups (Seed to growth) to the Fortune 500, we deliver outcomes over outputs. A few areas of our PR expertise: • AI • SaaS • Cybersecurity • Fintech • Enterprise Tech & Infrastructure • Logistics • Martech We don't just secure coverage; we build the reputation capital that ensures your brand gets named when buyers ask AI about your category. Are you built to be cited? Let's talk: cracklepr.com