Creative Semiotics

About Creative Semiotics

Creative Semiotics is a boutique semiotics consultancy offering based in London but with international reach. We offer more cultural intelligence in communication design an era of low consumer attention. There is too much wasted, crass and undifferentiated communication out there that fails to engage the desired audience. We live in an After Image era where engagement, transparency and authenticity are more important than glossy branded fictions. A brand is nothing more or less than a cluster of consumable signs that leave residual impressions in the minds of consumers. Every time they see a logo or packaging or online branded communication they associate that with the meaning built up over time. But as a brand owner are you really aware of what meanings they are propagating? Are you taking risks with your reputation by reproducing brand messages millions of times without adequately grasping the messages you are sending out about yourself? You would not dispatch a contaminated product onto retailer shelves, so why would you send out unhelpful messages that do not do yourself justice? A semiotics study will without fail always deliver three things. Something fresh, a new piece of information about your brand and category, see something you were aware but in a new light. It should also start valuable conversations, often about questions the semiotics study actually had not been commissioned to answer.