Company intelligence
Visit California
Inspiring travel and shaping tourism in the Golden State.
About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2022, travel and tourism expenditures generated a projected $134.4 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.1 million Californians and generated $11.9 billion in state and local tax revenues. In FY21/22, Visit California generated $38.2 billion in incremental ad spending — travel dollars that would not have been spent in California otherwise. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.
Verified activity
Signals from Visit California
4 published signals
Presence & Recognition
Visit California is hosting the 2027 Outlook Forum and winter board meeting in Monterey, California, from March 2 to 4, 2027, for two full days of programming, insights, and connection.
Reported by Visit California
Presence & Recognition
Visit California announced that Bolero Casitas at Europa Village in Temecula has been named the No. 1 wine country hotel in the U.S. by USA TODAY's 2026 Readers’ Choice Awards.
Reported by Visit California
Partnerships
Visit California partnered with Japan’s largest tour operator JTB to inspire Japanese travelers to discover California
Reported by Visit California
Partnerships
Visit California partnered with Otona Muse, a leading lifestyle magazine and digital platform reaching 1.43 million millennial women
Reported by Visit California