Company intelligence
Data Talks
More Supporters. Superior Sales. Real Revenue.
About Data Talks
Data Talks is an AI-powered Customer Data Platform built specifically for sports. We help sports organizations increase the commercial value of every supporter through smarter use of fan data across ticketing, merchandise, and sponsorship. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include PAOK FC, the FAI, 1. FC Magdeburg, AFC Wimbledon, VfL Bochum 1848, Red Star Belgrade, AIK, the Swedish Golf Federation, Partizan Belgrade, and Collingwood FC.
Verified activity
Signals from Data Talks
9 published signals
Research & Knowledge
Data Talks notes that six Serie A clubs now operate under the SAF model that permits outside investment and capital is arriving.
Reported by Stefan Lavén
Research & Knowledge
Data Talks notes that Real Madrid earns roughly three times that, the gap is not the size of the fanbase, it is revenue per fan, and revenue per fan is largely a function of how well you know them.
Reported by Stefan Lavén
Research & Knowledge
Data Talks notes that Pix now has around 170 million users, roughly 80% of the population, processing more than 7 billion transactions a month.
Reported by Stefan Lavén
Research & Knowledge
Data Talks notes that Flamengo has close to 40 million fans worldwide and revenue in the region of $400 million.
Reported by Stefan Lavén
Research & Knowledge
Data Talks notes that Deloitte projects revenue across Europe's big five to plateau or fall over the next two seasons.
Reported by Stefan Lavén
Research & Knowledge
Data Talks notes that Brazil's top 20 clubs generated a record R$15 billion in 2025, up 36% in local currency and 44% in dollars.
Reported by Stefan Lavén
Research & Knowledge
Data Talks notes that Brazil's top 20 clubs do not have twenty years of accumulated systems.
Reported by Stefan Lavén
Partnerships
Data Talks is supporting the Futebol Clube de Famalicão by helping it turn supporter insight into action through data integration across ticketing, membership, merchandise, and digital channels.
Reported by Data Talks
Presence & Recognition
Data Talks announced that the Real Fan Engagement featuring the Portuguese team arrived in Famalicão.
Reported by Pantelis Parastatidis