dentsu Sports Analytics

About dentsu Sports Analytics

We help rights holders and brands understand fans, assess value and measure the impact of sponsorship across the sports and entertainment landscape. dentsu Sports Analytics is a new global offering bringing together the best of dentsu’s sports and entertainment measurement, research, data, and analytics capabilities from MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu International’s Merkle. Built on 30 years of experience delivering custom fan research and sponsorship measurement for some of the world’s leading sports and entertainment properties and brands. Supercharged fan and consumer insights leveraging some of the world’s richest data sets. Powerful proprietary methodologies for quantifying fan receptivity, the impact of sponsorship IP on marketing, and return on sponsorship investment. And now leveraging the market-leading audience targeting and activation platforms of Merkle, one of the world’s largest and most advanced data analytics and customer experience businesses, as well as dentsu’s broader data and media analytics capabilities.